With Christmas just around the corner, many businesses may be struggling with getting new customers through the door or upselling their existing clients. As companies start to wind down and Christmas shopping is dominating public agendas’, how can you create a Christmas rush for your business? We have come up with 4 ideas to help get your audiences’ attention in this busy time of the year!
Hold an event
Everyone loves a good party at Christmas, and it’s one of the most socially acceptable time of the year to go out a lot, so what are you waiting for? Your event doesn’t need to be big and expensive, it could even be just inviting some of your customers or prospects out for a festive drink after work. Start a social media campaign around it and get your colleagues to share the event with a hashtag, then when the event actually happens you and your guests can all share pictures from it. This will not only get your customers and prospects in one room, encouraging customers to talk to prospects about the business they do with you; but it will also raise awareness to your audience as a whole about your company.
Send gifts and Christmas cards
If you run businesses on contracts with other companies, sending out gifts can encourage an early renewal. It shows your customers you appreciate their business and value them as a client, it will also put your company at the forefront of their mind when the date of renewal comes around. Sending gifts or Christmas cards to prospects can also work. Remember people do business with people, so instead of constantly hitting prospects with a sales pitch, sending a Christmas card shows there are humans behind your business and you do care about the people you do business with.
Offering Christmas vouchers is also a great way to get business in. Christmas is the time for giving, so what better time to offer your products or services at a discount price to get business through the door? The consumer world we live in expects offers and deals around Christmas and January time; therefore customers and prospects would be presently surprised if these offers rolled into business as well, prompting more business for your company.
Have someone on standby
Over the Christmas period, many businesses shut down for at least 2 or 3 days, however some shut down for the days between Christmas and New Year also. If new business comes in within those days, make sure a member of your staff or yourself is there to process it and answer customer queries. You will always have the workaholics who plug into work over the Christmas season, especially if you’re a supplier and they are organising their business for a great start in January. By making someone available, you are being reliable for your clients and continuing to build on a trusted relationship; encouraging them to renew their contract or refer you to others.
By getting involved in various activities over Christmas, you will create a hype around your business. Whether its donating gifts to Charity, running Christmas competitions or simply uploading your Christmas decorations to your social media; by getting involved with the topic that almost everyone will be talking about will put you in a great position to get in front of customers and potential prospects, so don’t be afraid to get creative in the press!
So there are our top ideas for creating a Christmas rush for your business, we hope it helps!