Running a sales team can be a very stressful role, with targets on your head and a team of people feeling the pressure; the day-to-day grind can get in the way of injecting creativity and inspiration into your sales teams.
There should always be a lot of energy in your sales teams, maybe not as much as The Wolf of Wall Street, but your staff should have a high level of engagement to get the best possible results.
Here are some top tips on how to inspire your sales teams to reach targets and keep momentum going!
A bit of healthy competition is common in the workplace, but it can be the downward spiral of many sales teams when taken too seriously. Each employee is unique and comes with different skill sets, so emphasising self-improvement instead of pitting each team member against one another could improve your results dramatically. If one high flyer on your team will always be leaps and bounds ahead of everybody else, the rest of the team will lose motivation. Encourage team members to beat their personal best, and work towards a personal target instead of trying to compete with someone on a different level to them.
Set daily, weekly and monthly goals
For many sales teams, month end becomes the ‘be all or end all’ of whether a target is hit. Some sales teams could even be found guilty of taking it easy the first few weeks and then going for gold towards the end. To avoid this and get consistent results, set daily or even weekly targets. If your sales teams are hitting targets on a daily basis, this should help them avoid building up the workload until the end of the month and relieve some of the pressure many sales teams face. It should also keep them on track for a steady flow, enabling them to hit the month end target.
Give great rewards
Incentivising sales staff is a traditional tactic- many get commission or bonuses for hitting targets, however in recent years, companies are going that extra mile to incentivise staff. Things like team nights out, prize draws or even vouchers or trips are now added into the mix to encourage sales teams to do their very best. By adding incentives like this into your company, you can also boost your employee engagement and enforce a happier work place.
No matter how individual your targets are to your specific employees, your team is still a team. Encourage teammates to help others if they are struggling and for everyone to learn from each other. Striking out the competitive aspect of the team once again, encourage them to work together, not against each other. There may be one team member that is an expert on a certain product or service, and another that is very good at dealing with an unhappy customer for example, by encouraging your team members to use their strengths to help each other will get you an overall better result.
Do you incentivise your sales teams?
Let us know how you do so in the comments!